By Offering Regional And/or Demographic Editions, a Magazine

By offering regional and/or demographic editions, a magazine:

A) provides even greater targeting, and opportunities for less-than-national advertisers.
B) makes it more difficult for national advertisers to target readers.
C) reduces the playing field for the competition, especially radio.
D) ensures its profit margin will increase.
E) reduces overall costs with only a slight reduction in total advertising billings.

Correct Answer:

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