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According to Saatchi & Saatchi, Cities May Be Selected to Test

Question 23

Multiple Choice

According to Saatchi & Saatchi, cities may be selected to test market a product for the following reason.


A) The city's demographics fall within 10% of the national average.
B) The city is not isolated.
C) Local media is relatively inexpensive.
D) Citizens usually are not loyal to any particular brand.
E) Supermarkets routinely give new products display space.

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