Multiple Choice
Segmenting that grouped people who had similar demographics and lifestyles into neighborhood clusters:
A) began in the 1970s with PRIZM.
B) was first used by SRI through its VALS approach.
C) is a recent phenomenon.
D) was pioneered by Yankelovich Partners, Inc. in the past five years.
E) has been proven ineffective.
Correct Answer:
Verified
Correct Answer:
Verified
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