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    Principles of Marketing
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    Exam 15: Advertising and Public Relations
  5. Question
    An Illustration, a Headline, and a Copy Are the Three
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An Illustration, a Headline, and a Copy Are the Three

Question 66

Question 66

Multiple Choice

An illustration, a headline, and a copy are the three ________ elements of an advertisement.


A) tone
B) mood
C) format
D) reach
E) frequency

Correct Answer:

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