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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    In the Communication Process, the Reaction of the Receiver After
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In the Communication Process, the Reaction of the Receiver After

Question 66

Question 66

Multiple Choice

In the communication process, the reaction of the receiver after being exposed to a message is called the ________.


A) response
B) disturbance
C) noise
D) code
E) distortion

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