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Colby Runs a Start-Up That Sells Seasonal Holiday Packages

Question 88

Multiple Choice

Colby runs a start-up that sells seasonal holiday packages. He leads a team of 10 people. Every time his customers are happy with the package created for them, he rewards his employees with shopping vouchers. However, if they break rules or do not comply with the company's policies, he reduces their incentives. In this scenario, Colby is using _____.


A) adaptive control
B) normative control
C) concertive control
D) bureaucratic control

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