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In the Context of Managing Organizational Change, Which of the Following

Question 48

Multiple Choice

In the context of managing organizational change, which of the following is a difference between unfreezing and refreezing?


A) Unfreezing takes place only at the lower levels of an organization, whereas refreezing takes place only at the higher levels of an organization.
B) Unfreezing occurs through coercion, whereas refreezing occurs through education and communication.
C) Unfreezing is getting the people affected by change to believe that change is needed, whereas refreezing is supporting and reinforcing the new changes so that they stick.
D) Unfreezing focuses on long-term goals, whereas refreezing focuses on short-term goals.

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