Sun Technologies, a Cell Phone Manufacturing Company, Decided to Change

Sun Technologies, a cell phone manufacturing company, decided to change the operating system of its phones to eliminate the problems faced by the users while using the current operating system. Before implementing the change, the marketing team of the company started creating advertisements that informed the users about the benefits of the new system in an attempt to make them believe that the change is for the better. In the given scenario, Sun Technologies is in the _____ phase of organizational change.

A) refreezing
B) coercion
C) unfreezing
D) change intervention

Correct Answer:

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