BlinkDream Has Four Strategic Business Units (SBUs)-Accommodation, Insurance, Music, and Publishing

BlinkDream has four strategic business units (SBUs) -accommodation, insurance, music, and publishing. Its publishing unit has always made large profits and holds a large market share in its slow-growing market. In the context of the BCG matrix, which of the following categories of SBUs best describes the publishing unit?

A) Stars
B) Cash cows
C) Question marks
D) Dogs

Correct Answer:

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