Multiple Choice
Kensei Corp. has three strategic business units (SBUs) -pharmaceutical, publishing, and consulting. Its pharmaceutical unit is relatively new in the sector and does not have a large market share. The pharmaceutical sector is a fast-growing sector, and companies with a large market share in the sector have been earning large profits. In the context of the BCG matrix, which of the following categories of SBUs best describes the pharmaceutical unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
Correct Answer:
Verified
Correct Answer:
Verified
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