Hankson Corp

Hankson Corp. has five strategic business units (SBUs) -information technology, insurance, publishing, fine arts, and tourism. It invests the majority of its funds in the information technology unit as the unit has a large market share and generates large amounts of its profits in a fast-growing market. In the context of the BCG matrix, which of the following categories of SBUs best describes the information technology unit?

A) Stars
B) Cash cows
C) Question marks
D) Dogs

Correct Answer:

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