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When the New Phone Launched by ImogenCell Received Several Negative

Question 53

Multiple Choice

When the new phone launched by ImogenCell received several negative reviews from its customers about the excessive heating of its phones' batteries, ImogenCell apologized for the inconvenience and offered new phone batteries to solve the heating issue. However, these batteries had to be bought by the customers at an exorbitant price. This is an example of a(n) _____.


A) proactive strategy
B) comprehensive strategy
C) reactive strategy
D) accommodative strategy

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