Multiple Choice
Consumers in the U.S. purchase soft drinks such as Coke and Pepsi to quench their thirst, but in Eastern Europe, these brands are purchase primarily as a special occasion drink. What type of segmentation does this example illustrate?
A) Psychographic segmentation
B) Usage segmentation
C) Benefit segmentation
D) Demographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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