Multiple Choice
Dana has never really thought about ordering a satellite television system, but she sees one system advertised for $50.00, including free installation.She can't pass up that great deal, so she calls to order the system.As the service person takes her order, Dana discovers that there a number of "extra" costs that weren't listed in the advertisement.The final cost of the system is close to $200.00, but she goes through with the deal anyway.In this case, the satellite company is:
A) relying on cognitive dissonance to sell its product
B) using the lowball technique to sell its product
C) making use of reciprocity in making a sale
D) using classical conditioning to complete a sale
Correct Answer:
Verified
Correct Answer:
Verified
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