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    Exam 12: Creating Value With the Consultative Demonstration
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    A Feeling of Ownership in the Customer Creates
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A Feeling of Ownership in the Customer Creates

Question 37

Question 37

Multiple Choice

A feeling of ownership in the customer creates:


A) a sense of camaraderie
B) a desire to own the product
C) a lag in the desire to purchase the product
D) word-of-mouth sales
E) resistance to price increases

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