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    Exam 18: Measuring and Delivering Marketing Performance
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    Optimization of SEM Includes Bidding a High Enough Price for a Site
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Optimization of SEM Includes Bidding a High Enough Price for a Site

Question 23

Question 23

True/False

Optimization of SEM includes bidding a high enough price for a site to be highly ranked,but not so high that the cost of buying the keywords is higher than their value as leads.

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