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A Company Whose Primary Objective Is to Recoup Development and Commercialization

Question 38

Multiple Choice

A company whose primary objective is to recoup development and commercialization costs as soon as possible and which withdraws from market when increasing competition puts pressure on margins is practising the _____ strategy.


A) niche penetration
B) skimming
C) mass-market penetration
D) defender

Correct Answer:

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