Multiple Choice
How many gross rating points (GRPs) would be there in a media schedule,if an advertisement broadcasted through the schedule has a reach of 60% and the average frequency is 15?
A) 600
B) 15
C) 900
D) 9
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q42: Which of the following is the first
Q43: A rate card specifies the nature and
Q44: After tests measure the effectiveness of the
Q45: Cost analysis refers to the process of
Q46: Sales presentations,sales meetings,and sales training and incentive
Q48: Compared to television,radio is _ involving and
Q49: Which of the following tests measures the
Q50: Radio is more involving and economical than
Q51: It is possible to measure the proportion
Q52: The principal tools from which a marketer