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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    A(n)_____ Offering Can Rarely Be Experienced in Advance of a Sale
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A(n)_____ Offering Can Rarely Be Experienced in Advance of a Sale

Question 40

Question 40

Multiple Choice

A(n) _____ offering can rarely be experienced in advance of a sale while a(n) _____ offering can be tested before purchase.


A) intangible;tangible
B) intangible;service
C) tangible;intangible
D) service;intangible

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