The First Step in Constructing a Market Attractiveness/competitive Position Matrix

The first step in constructing a market attractiveness/competitive position matrix involves:

A) assessing the current position of each potential target market on each factor.
B) projecting the future position of each market based on expected environmental,customer,and competitive trends.
C) identifying the most relevant criteria to measure market attractiveness and competitive position dimensions.
D) developing a business strategy to assess product performance.

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