Multiple Choice
Touch mobile service providers observes that the 55-65 and the 65-plus segment with their high disposable incomes and their ability to devote time to new habits are a lucrative market opportunity for them.So they focus on this segment to increase the usage and penetration of Touch mobile's services.Which of the following demographic descriptors is being used as the basis for this market segmentation?
A) Age
B) Education
C) Occupation
D) Sex
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Identifying a homogeneous segment that differs from
Q13: Household life cycle can best be used
Q14: Product usage is important because in many
Q15: Which of the following is a factor
Q16: The buying situation attribute includes three distinct
Q18: Segmentation by lifestyle segments markets on the
Q19: With the increase in education,the purchase of
Q20: Which of the following demographic descriptors is
Q21: Which of the following is true of
Q22: Macrosegmentation groups customers by the characteristics of