Each Market Segment Consists Of

Each market segment consists of:

A) people with different needs and wants in terms of particular features,but who are willing to pay approximately the same amount for a product type.
B) people with similar needs and characteristics that lead them to respond in a similar way to a particular product offering and marketing program.
C) people who are similar with regard to specific characteristics,such as age,income,or sex,regardless of their product needs.
D) a diverse group of people who share some characteristic,such as the Baby Boom generation,regardless of their product interests.

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