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    Marketing Management
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    Exam 6: Measuring Market Opportunities: Forecasting and Market Knowledge
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    Internal Record Systems,marketing Databases,competitive Intelligence Systems and Client Contact Systems
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Internal Record Systems,marketing Databases,competitive Intelligence Systems and Client Contact Systems

Question 46

Question 46

Multiple Choice

Internal record systems,marketing databases,competitive intelligence systems and client contact systems are examples of _____ systems.


A) market knowledge
B) surveying
C) forecasting
D) transactional

Correct Answer:

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