Multiple Choice
Compared to a proactive strategy,a reactive strategy is more difficult for public relations staff to organize and prepare because it:
A) cannot implement input suggested by the staff.
B) is triggered by events that are unpredictable.
C) must identify the content, rationale, and vehicles related to the overall message.
D) it does not involve a public relations audit.
Correct Answer:
Verified
Correct Answer:
Verified
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