Developing Connector Databases,finding the Conversation Starters,tracking the Buzz Online and Off-

Q1: Scenario 18-4<br>Celebrity basketball star LeBron James found

Q2: Public relations is the one tool that

Q3: Scenario 18-1<br>The brewing companies in the U.S.

Q4: Scenario 18-1<br>The brewing companies in the U.S.

Q5: In peer-to-peer programs,the idea is to give

Q7: Scenario 18-2<br>A young man decides to become

Q8: A reactive public relations strategy is a

Q9: As opposed to a news release,a feature

Q10: Gatorade enjoys positive publicity when an athlete

Q11: Influencer marketing could be considered a special