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  3. Study Set
    Advertising and Promotion Study Set 1
  4. Exam
    Exam 16: Event Sponsorship, product Placements, and Branded Entertainment
  5. Question
    In Sponsorship,when There Is Not a Clear Sponsor-Event Congruity,it Is
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In Sponsorship,when There Is Not a Clear Sponsor-Event Congruity,it Is

Question 17

Question 17

True/False

In sponsorship,when there is not a clear sponsor-event congruity,it is a good idea for the advertiser to use sponsorship articulation,or articulate or explain any connection between the two.

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