Multiple Choice
A difference between contests and sweepstakes is that:
A) contests can require an entry fee, and sweepstakes cannot.
B) contests generate long-term interest in a brand, and sweepstakes generate immediate interest.
C) contests require skill, and sweepstakes require luck.
D) contests focus on the game, and sweepstakes focus on the brand.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Premiums are items offered for a more
Q2: Sales promotion techniques act as an incentive
Q3: Experts suggest that the number of words
Q4: Businesses like to promote their products with
Q6: Trial offers have the same goal as
Q7: Scenario 15-3<br>Stacey is making her weekly trip
Q8: Sales promotion is the use of techniques
Q9: Scenario 15-4<br>General Mills, a breakfast cereal brand,
Q10: The sales-promotion techniques used within the trade
Q11: Sales promotion can break through the media