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A Media Planner Is Making Placement Decisions for a New

Question 35

Multiple Choice

A media planner is making placement decisions for a new line of cosmetics.She focuses on ten different cities in the country where the purchase size of the products is high.This is an example of: 


A)  geo-targeting.  
B)  media mix. 
C)  below-the-line promotions.  
D)  above-the-line promotions.

Correct Answer:

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