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Media Planners Need to Identify Media That Cover the Same

Question 91

Multiple Choice

Media planners need to identify media that cover the same region or location as the advertiser's distribution system and then they use a system of automatic buying of ads based on data such as online consumer behavior.This is an example of __________,a critical element in making the buy.


A)  frequency 
B)  programmatic media buying 
C)  micro-targeting 
D)  purchase size

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