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    Exam 9: Managing Creativity in Advertising and IBP
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    New Ideas and Breakthrough Solutions Occur When There Is Just
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New Ideas and Breakthrough Solutions Occur When There Is Just

Question 84

Question 84

Multiple Choice

New ideas and breakthrough solutions occur when there is just enough tension and just the right clash of ideas,which is called: 


A)  creative abrasion. 
B)  interpersonal abrasion. 
C)  interpersonal conflict. 
D)  cognitive dissonance.

Correct Answer:

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