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    Advertising and Promotion Study Set 1
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    Exam 9: Managing Creativity in Advertising and IBP
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    Teams Come Up with Ideas That Are Both Creative and Useful
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Teams Come Up with Ideas That Are Both Creative and Useful

Question 61

Question 61

Multiple Choice

Teams come up with ideas that are both creative and useful in the process of building brands if: 


A)  they are allowed freedom in playing with their ideas. 
B)  they are managed in a proactive way. 
C)  structure is given more importance than talent. 
D)  right expertise is preferred over diversity of thought.

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