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    Advertising and Promotion Study Set 1
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    Exam 9: Managing Creativity in Advertising and IBP
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    Who Often Prepares the Creative Brief
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Who Often Prepares the Creative Brief

Question 48

Question 48

Multiple Choice

Who often prepares the creative brief? 


A)  The client lead and the account executive 
B)  The owner(s) of the agency 
C)  The client brand manager 
D)  The research executive

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