Scenario 7-1 Scheduled to Be Released in the First Quarter of Next

Scenario 7-1
Scheduled to be released in the first quarter of next year, Nintendo's new portable gaming system will likely revolutionize the video game industry. It is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic games from older generations of Nintendo products, watch HD movies, and create fictional characters that were made famous by Nintendo's Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1) To determine which features to include in the new system,Nintendo does a lot of research probing consumer opinions towards video games.To do so,Nintendo uses a(n) ____ that allows consumers to be the "judge and jury" in evaluating the quality of their new idea.

A)  concept test 
B)  attitude study 
C)  frame-by-frame test 
D)  physiological assessment

Correct Answer:

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