Which Is Most Descriptive of "Tracking Studies

Which is most descriptive of "tracking studies"? 

A)  Memory of ad imagery is simple to measure. 
B)  Statistical models can isolate the effect of the promotion. 
C)  Consumer recall of taglines is unusually high. 
D)  The apparent effect of advertising and branded entertainment is tracked before, during, or after the launch of a campaign.

Correct Answer:

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