Multiple Choice
Which system has identified many market segments based on zip codes and the personal characteristics of their residents,creating a well-known tool for geodemographic segmentation?
A) Thorson and Moore's model
B) PRIZM
C) SIC Codes
D) VALS
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q59: Scenario 6-2<br>Sunshine Meals Inc. is a company
Q60: A fast-food restaurant is attempting to position
Q61: A powerful value proposition in many situations
Q62: Scenario 6-1<br>Headquartered in Boston, Gillette is a
Q63: If Nike decides to use the STP
Q65: Bumbo is a company that manufactures products
Q66: The consumers termed _ turn out to be
Q67: An important apex in Thorson and Moore's
Q68: Positioning relates to an attempt to give
Q69: One drawback of niche marketing is that