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In Their Recent Book,Creating Breakthrough Products,Jonathan Cagan and Craig M

Question 13

Multiple Choice

In their recent book,Creating Breakthrough Products,Jonathan Cagan and Craig M.Vogel have coined the term _____________ to refer to vital services that anthropologists can offer to business as a result of their skills and insights.


A) business ethnography
B) new product ethnography
C) capitalist ethnography
D) product ethnology
E) work anthropology

Correct Answer:

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