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What Should Be the Characteristics of an Opinion Leader from the Local

Question 24

Multiple Choice

What should be the characteristics of an opinion leader from the local peer group? (Select all that apply.)


A) Considered by associates as technically competent
B) Viewed as a respected source of influence
C) Narrow but clearly defined sphere of influence
D) Trusted to evaluate new information in the context of group norms
E) Full and dedicated member of the local group

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