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    Advertising Principles and Practice
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    Exam 14: Art Direction and Production
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    Who Is the Person Most Responsible for Creating the Visual
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Who Is the Person Most Responsible for Creating the Visual

Question 69

Question 69

Multiple Choice

Who is the person most responsible for creating the visual impact of an advertisement?


A) Copywriter
B) Art director
C) Producer
D) Designer
E) Photographer

Correct Answer:

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