Multiple Choice
Because wotif.com and lastminute.com are online travel agencies selling hotel rooms and airfares at the last minute,it's only natural that they would use web advertising,particularly banner ads.To grab the surfer's attention,which of the following should a copywriter think about?
A) Offering a deal
B) Using an involvement device
C) Changing the offer frequently
D) Keeping the writing succinct
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
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