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    Advertising Principles and Practice
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    Exam 13: Copywriting
  5. Question
    Headlines Can Be Grouped into Which Two General Categories
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Headlines Can Be Grouped into Which Two General Categories

Question 26

Question 26

Multiple Choice

Headlines can be grouped into which two general categories?


A) Call-outs and call to actions
B) How-to and how-not-to
C) Taglines and slogans
D) Direct- and indirect-action
E) Display and body

Correct Answer:

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