Multiple Choice
A particular problem that big ideas face is that the message is sometimes so creative that the ad is remembered but not the product.This is known as ________.
A) viral marketing
B) the carryover effect
C) shockvertising
D) a point of differentiation
E) vampire creativity
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q19: Which of the following statements regarding the
Q20: When and how would a marketer most
Q21: Which type of advertising message tells a
Q22: The ability to develop an advertising idea
Q25: A process of jumping from the strategy
Q26: Focus is a characteristic of an effective
Q27: The creative strategy and key execution details
Q28: Getting attention is the _ power of
Q29: Usually the creative brief starts with a
Q144: _ is what the advertisement says,and _