In the Process of Structural Analysis Developed by the Leo

In the process of structural analysis developed by the Leo Burnett agency,creative people evaluate the power of the narrative and strength of the product and then do which of the following?

A) Consider how well the two are integrated.
B) Consider how well the claim brings the story to life.
C) Test it to rule out vampire creativity.
D) Diagnose its strengths and weaknesses.
E) Show a clutter reel and conduct interviews.

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