Which of the Following Practices Should Advertisers Avoid When Trying

Which of the following practices should advertisers avoid when trying to generate an idea that is relevant,original and memorable?

A) Looking for an idea in the packaging
B) Thinking about how the product works
C) Thinking up something weird or provocative to say
D) Using the product name or logo as a source of ideas
E) Thinking about what would happen if the product didn't exist

Correct Answer:

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