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    Advertising Principles and Practice
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    Exam 11: Media Strategy, planning and Buying
  5. Question
    Why Have Advertisers Had Difficulty Measuring the Return on Investment
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Why Have Advertisers Had Difficulty Measuring the Return on Investment

Question 23

Question 23

Essay

Why have advertisers had difficulty measuring the return on investment (ROI)of their campaigns,and what alternatives have they developed?

Correct Answer:

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ROI is the revenue generated by a campai...

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