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    Advertising Principles and Practice
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    Exam 7: Advertising Strategy and Planning
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    Mostly,the Objective of Direct Response Is To
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Mostly,the Objective of Direct Response Is To

Question 73

Question 73

Multiple Choice

Mostly,the objective of direct response is to:


A) increase loyalty
B) drive immediate action
C) diminish customer turnover
D) none of these

Correct Answer:

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