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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 7: Advertising Strategy and Planning
  5. Question
    When All Components of a Campaign Work Together,the Whole Is
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When All Components of a Campaign Work Together,the Whole Is

Question 6

Question 6

Multiple Choice

When all components of a campaign work together,the whole is greater than the sum of its parts.This is called:


A) parsimony
B) lucidity
C) synergy
D) matrimony

Correct Answer:

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