Why Would Marketers Want to Communicate About Their Company's New

Why would marketers want to communicate about their company's new ways of working to ensure that people and the planet are not adversely affected by the company's pursuit of profit?

A) The messages can help a company become certified.
B) The messages can make the company more responsible.
C) The messages make the company seem more self-interested.
D) The messages can establish trust and set the company apart.
E) The messages can provide verification that reassures consumers.

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