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    Advertising Principles and Practice
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    Exam 4: Brands and the Advertising Contribution
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    Consumers Respond to Advertising by Selecting Which Messages They'll Pay
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Consumers Respond to Advertising by Selecting Which Messages They'll Pay

Question 56

Question 56

Multiple Choice

Consumers respond to advertising by selecting which messages they'll pay attention to.This is called ________.


A) cognition
B) perception
C) selective perception
D) exposure
E) awareness

Correct Answer:

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