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    Advertising Principles and Practice
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    Exam 4: Brands and the Advertising Contribution
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    When Consumer Involvement Is Low,advertising Often Employs Repetition of Images
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When Consumer Involvement Is Low,advertising Often Employs Repetition of Images

Question 35

Question 35

Multiple Choice

When consumer involvement is low,advertising often employs repetition of images and the use of symbols.This is referred to as ________ processing.


A) remedial
B) target
C) central
D) peri mortem
E) sequential
F) None of these

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