Multiple Choice
What is meant by the term 'effective' with respect to advertising?
A) The advertising delivers the results the marketer has specified for the advertising.
B) The advertising wins creativity awards,such as the Effie or the Clio.
C) The advertising is remembered by at least 50% of the target audience.
D) The advertising results in increased sales.
E) The advertising media exposure was purchased at the lowest possible cost to reach the target audience.
Correct Answer:
Verified
Correct Answer:
Verified
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